Originally Posted by altsounds 
I dunno I kind of agree with bumstead. People too often treat music like real life, particularly vocals. I see the voice as an instrument and the American accent is more pleasing to the ear than one of the over the top British accents (Newcastle, Liverpoool, Scottish etc) so they use an american twang to make their band sound better - I can totally get on that.
In Bleed Electric we use A LOT of autotune. It's not cause I can't sing, far from it it's that I like the way the output of the autotune sounds from a tonal perspective. I don't really see how a british band singing in an American accent can be punishable, again this is not real life it is music and Suzi:Won are blatantly just trying to do whatever they can to make their band sound the best it can.
I can understand where your coming from, autotune is a digitally creative effect, an American accent is just easy to put on in any vocals. Pretty much any lead singer could sing like that and it's just irritating. It kind of changes your image on the band. If the lead singer sings in a heavy american accent, then starts talking to the crowd in a thick scottish accent then it kind of ruins the image. I'm not saying that you should HAVE to sing where you are from, but it just seems to be easier for bands to play on the teen rock images with the american accent.