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Video of the Day: Javeon McCarthy - 'Precious' // Issue #6

Watch the new video for 'Precious' by Javeon McCarthy, Directed by Shan Phearon

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Last Edited by: Jack Stovin December 5th, 2013

Every-once in a while there is a music video and song you stumble across that you can't stop watching and listening too. Today, Soulboy (not to be confused with souljaboy) Javeon McCarthy made an appearance in my inbox and never left the YouTube page.

'Precious' has been on repeat and favourited straight away. There is something about the production and feel to this record. Soul singer's aren't usually on the priority playlist for me, but the contrast of bleeding heart vocality and dub/electro insanity just works.

The simplicity of Javeon standing still in a record shop singing live on the microphone is unbeatable. You can chuck millions of Euros into a music video and flash as much gash as you like, but McCarthy just hits the spot with 'Precious.'

With a current play count at 1.5k it deserve ALOT more attention, so watch below and click repeat, stick it in your playlist and spread the word.

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