Spread the Social Love:
If for some reason you've managed to sleep on Swedish singer-songwriter Jonna Lee in the past five years, don't feel bad: I'm guilty of the same crime and we can hang together. In those five years, Lee has carved out a career making incredibly catchy and sunny pop influenced indie rock. With her latest project, iamamiwhoami (please do not ask me to say that fast, not even once, I feel like I'm attempting to recite a passage from some sacred text when I do,) she's taken those pop influences and given them a playful twist.
'In Due Order' is the kind of song you can sit through and play the "spot the influence" game with and then promptly toss it off due to familiarity issues or due to the weird vocal stylings which is all well and good but also: Incredibly boring. When taking into consideration that pop music, first and foremost, is meant to be FUN, it seems almost sacrilegious to dismiss a pop song simply because it sounds oddly familiar to you (especially when pop frequently borrows from itself) and when you also take into consideration the numerous twists, turns and facelifts pop has undergone since the late 90's and early 00's? It seems downright puzzling to dismiss a pop song with some form of an experimental bent or another; still, it's not likely meant for everyone.
The Story:
Swedish singer-songwriter Jonna Lee created iamamiwhoami in 2009 as an anonymous project releasing incredibly cinematic video clips accompanied by the project's music via YouTube. The videos and music soon went viral, creating a buzz, with bloggers and taste-makers alike offering speculation as to who was behind the project until Lee finally revealed herself as its sole creative force. Since then she has toured under the new moniker and recently released her first full length studio album, Kin as iamamiwhoami.
'In Due Order' is the kind of song you can sit through and play the "spot the influence" game with and then promptly toss it off due to familiarity issues or due to the weird vocal stylings which is all well and good but also: Incredibly boring. When taking into consideration that pop music, first and foremost, is meant to be FUN, it seems almost sacrilegious to dismiss a pop song simply because it sounds oddly familiar to you (especially when pop frequently borrows from itself) and when you also take into consideration the numerous twists, turns and facelifts pop has undergone since the late 90's and early 00's? It seems downright puzzling to dismiss a pop song with some form of an experimental bent or another; still, it's not likely meant for everyone.
Watch // iamamiwhoami - 'In Due Order'
'In Due Order' is incredibly fun though, right from the start: The beat is a solid, straight-forward thumper that could unhinge the foundation of a packed nightclub dance-floor and it only intensifies on the chorus which positively explodes in volume and mass; synthesizers flutter, swirl and buzz in a thick mass, a fluttering hi-hat enters the mix, giving the beat an added punch and a warm bass-line lurks deep in the background, propelling the groove to an almost hypnotic level. Lee's vocals are reverbed slightly and her singing is a sharp change from that on her solo work; here she's singing in a quivering upper range that sounds as playful as it does startled (Björk anyone?) And in roughly three-and-a-half minutes, it all comes to a halt. 'In Due Order' is the sort of ear candy whose residual side-effects leave your mind in a perpetual groove.The Story:
Swedish singer-songwriter Jonna Lee created iamamiwhoami in 2009 as an anonymous project releasing incredibly cinematic video clips accompanied by the project's music via YouTube. The videos and music soon went viral, creating a buzz, with bloggers and taste-makers alike offering speculation as to who was behind the project until Lee finally revealed herself as its sole creative force. Since then she has toured under the new moniker and recently released her first full length studio album, Kin as iamamiwhoami.
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