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The Lowdown: Interview with Fazer of N-Dubz

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The Lowdown: Interview with Fazer of N-Dubz

"We wanna come back with a bigger fanbase altogether and make N-Dubz as big as it can possibly be"

by , and has been Read 1206 times.
Last Edited by: Chris MUG5 Maguire October 22nd, 2012.
Since the seemingly indefinite hiatus of massive British hiphop group N-Dubz, we’ve seen solo releases from the likes of two thirds of the group; Dappy and Tulisa, the pair both impressively grabbing the number 1 single spot.

Now it’s Richard ‘Fazer’ Rawson’s turn. Equipped with and supported by his loyal ‘Fazer Army’ and the preppy, spunky tenacity so often required for the ultimate prize - global domination - 2012 could well be the year of the not-so-silent assassin.

We caught up with the man himself for a chat about his latest single, auto-tune and foot fetishes.


AltSounds: Hey, Fazer! How you doing?

Fazer: Pretty well, how are you?

AltSounds: I’m good thanks. How’s your day been as of yet?

Fazer: It’s been kinda long man! [laughs]

AltSounds: Yeah? A lot of press today?

Fazer: Yeah, it’s been full on since about 8 o clock this morning.

AltSounds: Are days like these tricky?

Fazer: Nah, they’re quite easy – and I like converting journos as well man. I like converting them to what I’m about.

AltSounds: I saw the photo you posted on Facebook between press slots, with the piano -

Fazer: [laughs] Yeah, playing in Portobello!



AltSounds: Nice! Right, so obviously the main thing we wanna talk about today is your single – ‘Killer’.

Fazer: Yeahhh!

AltSounds: The video for the track is particularly interesting – what was the response to that like when you released it?

Fazer: Phenomenal man! It’s funny though cos I know for a fact that no matter what I released, I would’ve got the same response. Coming out of the back of N-Dubz, there weren’t really any expectations for what I was gonna do – I could’ve done anything, I could’ve done the maddest hip-hop record and people would’ve been like “it’s not what I expected Fazer to do, I thought he would’ve done something more commercial”, but with ‘Killer’, they’re like “I wouldn’t expect Fazer to do something like this, I was expecting something more like hip-hop”. I could’ve released any record and people would have expected me to do something different. [laughs] But that’s put myself in a good position in a sense, because people won’t know what to expect from Fazer next.
I wanted a record that was literally gonna shut the place down when I go out and perform it, and it’s been doing exactly that man.


AltSounds: So did you write the song with that kind of expectation in mind?

Fazer: I’m gonna be brutally honest with you, I wrote the record for another artist – it was Chris Brown I was writing for at the time. And when I started putting the vocals and stuff down, I thought “you know what, my vocals sound great on this record”. I wanted a record that was literally gonna shut the place down when I go out and perform it, and it’s been doing exactly that man.

AltSounds: And judging by the interactions you have over social media networks like Twitter, it’s a track that’s been making its way around the world – people have tweeted you saying they’re hearing it Turkey, Holland… Is it an international hit?

Fazer: Well, that’s what we’re looking for. Ultimately, I don’t really need a record label to put out records for me – I’ve got the fanbase following behind me to help put out records, I’m literally just gonna release my own records and do it myself. What I did do when I found my record label is look for connections – if I sign to a label it’s cos of its international relationships and opportunities in other territories. I think Fazer could be going global mate.

AltSounds: Good luck man! And the video itself – it kind of hints at a story, it’s quite an interesting clip. Where did the idea for that come from?

Fazer: Basically this year, whenever I do a video or anything like that I always want it to be really artistic and different – I don’t want it to just be a cliché music video with the girls dancing with bottles of champagne and stuff like that. I don’t want all that kinda stuff, that’s not what I’m about – it’s too cliché, too corny. It’s not realistic and it’s not something anyone wants to look at. I was actually in the studio writing the record at the time, and I was talking with the creators saying “oh, I think the visuals would be amazing if it looked like this”. So I put everything together and the team loved it, the label loved it – we went with a production company called Gas & Electric and a director called Jack Fresh. We just shot for a day and really brought the video to life, and it’s really different to anything else that’s out there at the moment.
If I do use auto-tune, it’s because I’m using it like a synth or a vocoder, not to cover up dodgy vocals

AltSounds: It’s definitely a lot more creative than most music videos - in terms of the actual music though, do you find that being a producer influences the way that you write music at all? Do you find that you have to change your perspective between ‘producer’ and ‘musician’ when you write?

Fazer: Yeah. I write full stop from a producer’s angle, I write things that fit on records perfectly how they’re supposed to fit. I do everything from a producer’s perspective – if I do use auto-tune, it’s because I’m using it like a synth or a vocoder, not to cover up dodgy vocals. I see a lot of people doing that – they’re putting auto-tune on their tracks because they can’t sing, and it still sounds crap. You need a decent voice for auto-tune to even work in the first place.

AltSounds: You mentioned that you write music to fit onto records; since we’ve seen a single from you already, does this mean you’re working on an album?

Fazer: Yep! I’ve been writing the album since November now, I’ve got my three singles that I’m ready to go with and I’ve got about six or seven more tracks to do for the album – I’m already about four or five in. We’re hoping to be releasing the album late this year, or very early next year.

AltSounds: Nice! And who else have you pulled in to help you with the creation of the album? Any big names?

Fazer: Production-wise, it’s just me and my partner; we own a production company called Sky’s The Limit Music. Me and him have been pretty much doing all the production on the whole album.

AltSounds: Impressive!

Fazer: Yeah, for years with N-Dubz, we were put in a room as kids – and it wasn’t as bad as it sounds like I’m about to put it [laughs] – but we were stuck in a room as kids and forced to learn how to write songs, to learn how to produce music. It’s all we know man. When it comes to topliners we call them ‘flopliners’, because they aren’t really doing anything special, it’s very generic. It’s just corny. I think I could do better being stuck in a room on my own.
All I want people to do is respect my work and respect what I’m about as an artist, as an all-round musician and as a producer.
AltSounds: And being surrounded by music like that from an early age – did you find yourself discovering new music yourself? Was it something you particularly interested in, or was it just something you found necessary because it was forced upon you?

Fazer: Well, my house is like a musical museum – if you just walk through my house you’ll see all these musical legends on the walls; people like Etta James, Aretha Franklin, all the motown kind of figures - people that I grew up on. My first real experience with music though was when my mum bought me a Casio keyboard from a car boot sale for about three or four quid – I learned the demo song on the keyboard [laughs] I just learned how to play that and picked it up from there really.



AltSounds: Moving things back briefly to ‘Killer’ – your two former bandmates Dappy and Tulisa have both explored the solo career route and have reached number 1 as a result… Have you felt a kind of pressure to match that, to do the same?

Fazer: [laughs] Not really, cos that means I’ve had two number ones as well! [laughs] Yeah, I worked with them on both those tracks [Fazer co-produced and co-wrote Tulisa’s ‘Young’], so I guess I’ve had two number ones already, it’s great. But nah, I haven’t really felt the pressure because at the end of the day, I don’t think N-Dubz ever really had a number 1 together as a group – we sold millions of albums. I’ve never really been fame-driven, like “ah, if I don’t get number 1 then that’s it and I won’t be continuing with music any more!” [laughs] That’s never really been a thing for me because ultimately all I want people to do is respect my work and respect what I’m about as an artist, as an all-round musician and as a producer.

AltSounds: And you’ve made it clear in other interviews that N-Dubz is always the most important thing for you – it’s very much your base...

Fazer: Yeah, it is.

AltSounds: Does this mean that another N-Dubz album could happen? Or is it categorically off the table?

Fazer: Nah, it’s not an Oasis sort of break [laughs] It’s more of a Black Eye Peas kinda break. We’re capitalising upon our separate fanbases and we wanna come back with a bigger fanbase altogether and make N-Dubz as big as it can possibly be.

AltSounds: Sounds pretty exciting for the group! So are fans of the band, and of yourself, gonna be seeing you out on a solo tour any time soon?

Fazer: Yes! Definitely. Once my album’s released, tickets will actually go on sale with the record. There’ll be information in the album about when you can actually get your tickets for the tour and everything like that. So yeah, after the album’s released, I’ll be doing a Fazer tour – make sure you get your tickets for that, you don’t wanna miss that one out. I’m gonna call it a ‘Hip Hopera’. It’s gonna be something to watch, something to listen to! It’s gonna set the base mark for a lot of artists out here man.

AltSounds: We’ll keep our eye out for that one. A general question now: it seems like the role of social media is one that’s been pretty instrumental in your career; you’re prolific on Twitter, you’ve released your video through YouTube… considering the role of piracy today, would you say the Internet’s been a positive force for your music?

Fazer: Yeah, to be honest with you, if it wasn’t for social media and stuff like that, I probably wouldn’t speaking to you now mate. It plays a main part when you’ve got new things coming out, it’s good for keeping people interested. There are certain ways to use social media and networking sites so you can really get the benefits from them and achieve what you want really. And piracy’s gonna happen regardless, that’s why you’ve just gotta hope and pray that you get a core fanbase that’ll really buy into what you do. Once you’ve got that following – and it can be any number of people from a few hundred thousand to 4.2 million – who are buying your records, then you’re in a good position. People will always download and people will always pirate, it’s inevitable.



AltSounds: Very true. Now, it’s no secret that you and the other guys from N-Dubz had a tough upbringing; for anyone out there that’s reading this who might be in a similar situation, who wants to break into music like you did perhaps, what advice would you give them?

Fazer: I’ll say this man, this is the best advice I can give: write songs. The more of them you can write, the better – it gives you a better understanding of how to put together a record, how to put your vocals on a track correctly- stuff like that. Keep writing songs. As many as possible. Get a full understanding of how it works in the studio, of how to put tracks down yourself. It’s all about your personal delivery on a record. And really, just be yourself. Be different from what everyone else is doing, try not to do what everyone else is doing. Stand out.

AltSounds: So it’s a question of learning the trade and then applying yourself to what you’ve learned…

Fazer: Yeah definitely – the more songs you write, the better your understanding of everything will be. You understand yourself more too, as an artist. And then one day it’ll just click, and then it’ll be hit after hit after hit.

AltSounds: If Fazer ten years ago could see you, where you are today, what do you think he would say?


Fazer: You know what, me and my little brother were having this conversation a few days ago… if I knew I was gonna be doing what I’m doing now however many years ago! I remember I used to look at people that were like 25, coming up to 30 and thinking ‘wow, you lot are big men! Wives and kids and stuff’ [laughs] Then I’d wonder what I’d be like when I hit 25, and look what happened. It’s kind of overwhelming in a sense – my mum used to clean toilets in schools, my dad used to put up market stalls at the weekend – we were brought up on next to nothing. For me to change my life and live my life and be able to really support myself and my family… it’s just a dream come true.

AltSounds: Glad to hear it man. Let’s move on to a couple of fun questions; what kinda tracks have you been listening to recently? Anything you think we should check out?

Fazer: Hmm, honestly not much really. I tend to listen to current stuff, for reference, just to hear mixes and how things should sound. So not really.

AltSounds: So definitely more the producer than the consumer when it comes to music?

Fazer: Yeah, definitely. Definitely. But I do like Coldplay’s new album though. I do like Coldplay man. I like how they’ve become themselves again with this new album. I like it a lot.

AltSounds: Interesting choice! Another fun one: what’s the craziest thing you’ve ever had happen on stage?


Fazer: [laughs knowingly] So I finished a show one time in Majorca, and this girl came up to me – she was like ‘my mum really wants to talk to you!’ I was like, ‘ah, your mum wants to talk to me? Okay…’ [laughs] She told me ‘you’re gonna think she’s a bit weird when she asks you this questions as well’. So I asked her why, and she said she’s got a bit of a foot fetish [laughs] So I was like, bring her over innit! [laughs] The mum came over to me – and there were like four and a half thousand people in this club, and we were in the VIP area, everyone’s crowding round – and she’s like “y’alright Fazer!” [laughs] She just goes “can I suck your toe?” [laughs]

AltSounds: [laughs] Oh wow…

Fazer: [laughs] Yeah – I’m like “what?” I mean, I’ve heard of people asking to suck something else, but toes?! [laughs] I couldn’t believe it, I was shocked. But I was like “okay, so you wanna do it here?” She was like, “yep, right here”. So I took my shoe off… [laughs] In front of all the VIP people – her tongue touched my foot and it was literally like an electric shock, I went “ahhhh!” [laughs] It was the funniest thing ever – she sucked my toes! She having a laugh?

AltSounds: Honestly, I never would’ve thought you would’ve given that answer [laughs]

Fazer: [laughs] Yep! A woman that just wanted to suck my toes!

AltSounds: [laughs] Ah, wow. Okay…

Fazer: Hahaha! You’re not sure how to follow that one up are you? [laughs]

AltSounds: [laughs] Honestly, there’s just no way to recover from that. Let’s… let’s move on…

Fazer: [laughs] Bring it on.

AltSounds: Can you tell us something interesting or maybe weird about yourself that our readers might be surprised to know about you?

Fazer: Umm… I’ll put this out there – the core following know it, but one thing I want everyone to know about Fazer is that I produce all my own music, I write all my own music – I don’t use topliners and I’m an all-round musician.

AltSounds: Nice note to end on! Thanks very much for your time Fazer, been great talking to you.

Fazer: Alright! It’s been fantastic talking to you too man. Thank you.

AltSounds: Bye!

Fazer: Bye!

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