innerpartysystem court controversy with latest video
 

Following their debut UK single ‘Don’t Stop’, which set dance-floors on fire across the country and enthused crowds in venues small and large during the band’s last trip to UK shores, Pennsylvania’s innerpartysystem is launching their second all-consuming track from forthcoming self-titled album. The track ‘Die Tonight, Live Forever’ is another stunning amalgamation of Rock and Dance elements which packs a punch nobody can avoid. With early support from the likes of Jo Whiley and NME and Scuzz TV channels, ‘Die Tonight, Live Forever’ is set to gather fans across the country prior to innerpartysystem’s self-titled debut album release at the start of October and their country-wide UK Tour.

The band has the following to say about the video accompanying the track: “The song ’Die Tonight, Live Forever’ came about at a strange time for us early on in the band's timeline, where we had all just moved in together, had just signed our indie deal in the US with Stolen Transmission and were spending all our time programming, writing and recording. The only shows that we were really playing were either underground punk/ hardcore hall shows, parties/ clubnights in NY, Boston and Brooklyn, or like these random underground raves thrown in abandoned factory spaces around Philadelphia. Real rave/ dance culture where we live is really underground right now, but every couple of months these kids would get together and throw these intense dance parties, we really hadn't seen anything like it since we were teenagers watching what leftover fizz of the rave boom trickled down into Reading and Lancaster. The contrast of the small quiet serene suburbs, with these pounding parties and people just wanting to get fucked out of their minds made us think about getting to that place where, it's not like you're suicidal, but you just stop giving a fuck. It's like you've all gathered in this one place to just focus on this world that you create for a night, no matter how much of an illusion it is; nothing else matters but that time and place, and the people you've surrounded yourself with. It's beautiful in its own way.

“We've always loved videos that walk that edge where people don't quite feel ok with it. ‘Smack My Bitch Up’, ‘Rabbit In Your Headlights’, ‘Closer’, ‘99 Problems’… fuck, anything Chris Cunningham's ever done for that matter. These are the kind of videos that we ultimately aspire to make. The unfortunate reality is that for a new band, unless you make your own videos on camcorders, labels just won't let you push that envelope anymore. Big budget videos with artistic statements, for new artists, simply don't happen unless you make them yourself. You have to be the quirky band on treadmills making youtube work for you. It's sad really, it feels like great videos are still out there, they're definitely innovating using digital technology, but the days of the big budget creative video are dwindling. Personally, I don't feel like this video comes close to those videos but it does have this certain indie film vibe to it that I really love. We really hope that by doing these videos on shoestrings, we can grow into making the kind of videos that we grew up idolizing.”

Lights, cameras, Hollywood. A totally IPS video.

VIDEO –
The band’s thundering second single ‘Die Tonight, Live Forever’ will be released on 22nd September through Fallout Records. It will be available on CD, seven inch and download along with remixes by Qemist and LA Riots. The single will be followed by the self-titled album on 29th September.
CHECK OUT THE BAND AT THE FOLLOWING HEADLINE DATES:

OCTOBER
4th Oxford Zodiac
5th Liverpool Barfly
6th Birmingham Bar Academy
7th London Barfly
9th Manchester Roadhouse
10th Middlesbrough Sumofest @Cornerhouse
11th Leeds Garage @ The Cockpit
12th Glasgow Barfly
15th Cardiff Barfly

MySpace.com - innerpartysystem - Mohnton, Pennsylvania - www.myspace.com/innerpartysystem | |||||