9/23/08 - San Francisco, CA – Exploding from the Bay Area music scene and recently chosen as one of Alternative Press Magazine’s “100 Bands To Watch” in 2008, The Action Design delivers edgy, yet clean and sophisticated, indie rock well suited for any dance party and are celebrating today with the release of their debut full length album, Never Say, in stores now!
The Action Design emerged like most things, from the end of something else. When the pop-punk act Tsunami Bomb disbanded, vocalist Emily Whitehurst and bassist Matt Mckenzie soldiered on adding guitarist Jaycen McKissick (ex- Pipedown) and drummer Jake Krohn (ex- Calcutta Bazaar) to put their new stamp on the San Francisco music scene.
With a focus on change from each of their previous styles, the band’s debut full length is bursting with energy. Never Say carries great weight with its soaring vocal melodies, heart-pounding music and fresh-minded potent lyrics.
With a successful debut EP Into A Sound (PopSmear) behind them, The Action Design began writing new material in their van while on last year’s Warped Tour and continued to polish their songs right up until the day they entered the studio with producer Scott Llamas (Love Equals Death, Facing New York). Never Say is highlighted by the hook-laden “Ten Feet of Snow,” that reminds us that we reap what we sow, and the power-house “Landmines,” a track fueled by the futile attempts people make to be something they are not. These tracks are just the tip of the stunning, intense and brilliant musical collection that is Never Say.
The complete track listing for Never Say is:
1. Half a World
2. Ten Feet of Snow
3. Pale Horizon
4. Landmines
5. The Crossing
6. Lounge in Formation
7. Tokyo Train
8. Could, not Should
9. Empty Face
10. All That Night
Be sure to catch The Action Design as on their fall tour co-headlining with Killola via The Mob Agency’s Joy Collingbourne (No Doubt, Gwen Stefani, Fountains of Wayne).
The Action Design Tour Dates:
Sep 23 @ 8:00P Chicago, Illinois – Co-Headlining Tour with Killola
Sep 24 @ 8:00P St Louis, Missouri – Co-Headlining Tour with Killola
Sep 25 @ 8:00P Kansas City, Missouri – Co-Headlining Tour with Killola
Sep 26 @ 8:00P Oklahoma City, Oklahoma – Co-Headlining Tour with Killola
Sep 28 @ 8:00P Denver, Colorado – Co-Headlining Tour with Killola
Sep 29 @ 8:00P Salt Lake City, Utah – Co-Headlining Tour with Killola
Sep 30 @ 8:00P Boise, Idaho – Co-Headlining Tour with Killola
Oct 1 @ 8:00P Seattle, Washington – Co-Headlining Tour with Killola
Oct 2 @ 8:00P Portland, Oregon – Co-Headlining Tour with Killola
Oct 3 @ 8:00P Sacramento, California – Co-Headlining Tour with Killola
For more info on The Action Design please check out
MySpace.com - The Action Design (is in SUNY,Purchase tonight!!!) - California - Indie / Pop / Alternative - www.myspace.com/theactiondesign 
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THE ACTION DESIGN Release NEVER SAY In Stores Today!
