Diesel's xXx Party In NYC
 

Diesel invites you to get down and dirty at its biggest global party ever: a 24-hour non-stop party across the globe!
17 major cities around the world, 8 different time zones, 1 major party

Finale in New York City

Diesel will unleash the biggest international party the world has ever seen on Saturday, October 11, 2008. Diesel xXx (titled triple x) will explode with a worldwide spectacular party taking place in 18 cities around the globe beginning in Tokyo. The party will successively move to Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo. The grand finale will take place in New York City with a never before seen "Rock and Roll Circus" themed party for 5,000 of Diesel's closest friends and coolest trendsetters. The legendary event will take place on Pier 3 at the Brooklyn waterfront overlooking the Manhattan skyline.

Inspired by the old European traveling circuses of yesteryear, the Diesel xXx "Rock and Roll Circus" will create one of the most memorable parties that New York has ever seen. With a visually stimulating and decadent theme, Diesel will present the show of a lifetime with theatrical circus elements including cabaret, fire eaters, trapeze artists, sword swallowing, female roller derby squads amongst other fantastical acts of wonderment- old world European carnival injected with a post-modern American twist! The evening will also feature never been seen before collaborations by several of the biggest names in music reflecting Diesel's iconic brand values - irreverent, sexy, ironic, cool, high energy, and full of style and flair. Already confirmed are N.E.R.D., M.I.A. and Hot Chip. The evening's ringmaster is world renowned nightlife impresario Joey Arias. Fusing the "Rock and Roll Circus" concept with the modern rock show, Diesel will immerse guests in a full-on audio and sensory environment. Full talent line-up and special performances will be revealed soon with one surprise performance announced live during Diesel xXx.

The top secret venue has never hosted an event before and will be turned into a park immediately after making Diesel the one and only brand to use the space and is truly something not to be missed.

The entire xXx global frenzy will be broadcast live on Diesel.com. Users will be able to click in real time on any party around the world and see spectacular images, making the xXx event a truly interactive experience.

But the event is just one part of a blazing hot autumn for Diesel. From September 2008 expect Diesel to provoke and amuse its fans with something else very, very Dirty...something people will be talking about for years to come.

And talking of making history, as part of this autumn's celebrations, Diesel is poised to release a book collection of its iconic advertising. The xXx book is a compendium of all the brand's remarkable communication campaigns and activities.

Zero hour approaches as Diesel prepares to unleash the party that will shatter the globe
 

17 cities. 8 time zones. One huge night. The celebration of the century is getting closer.

At 6pm in Tokyo on October 11 2008, Diesel will launch the biggest party in its history. The massive celebration will sweep across the globe, firing up in each time zone in an international musical race from Tokyo to New York. On the way it will arrive in Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo.

Following the rumours that swept the Internet all summer, Diesel has confirmed that hundreds of the world's greatest musicians and DJs will perform. Top names include N*E*R*D*, M.I.A., Chaka Khan, Joel and Benji Madden, 2manydjs, Soulwax, Mr Oizo, Junkie XL, Steve Aoki, Uffie, David Holmes, Pedro Winter, The Cool Kids, New Young Pony Club, The View, Mark Ronson, Amanda Lepore and many, many more. As each event draws to a close, the countdown to the next one will begin. Diesel challenged each city to create a unique concept for every party: whether it's a giant rock and roll circus in New York, a creative experiment in London's most technologically advanced club or an "entertainment spaceship" crash-landing on Tokyo, organisers have done their utmost to ensure that their event is the very best!

For one extended night, Diesel fans will party like there's no tomorrow. And the entire global celebration will be broadcast live on Diesel's new internet TV platform - Diesel TV - on Diesel! Users will be able to click on any party around the world and see the latest sensational images, making the xXx event truly interactive. If you're anywhere on October 11, it better be on the Diesel Planet!


xXx AROUND THE WORLD from Tokyo to New York

TOKYO: The Makahuri Messe trade fair venue will be transformed into a giant entertainment spaceship crammed with galactic fun. The 12-hour event will feature live performances from, among others, 2manydjs, A-Trak, Bonde De Role, DJ EMMA, Extrawelt, Gus Gus, HIFANA, Special Disco Version - DJ Set by James Murphy & Pat Mahoney (DFA/LCD Soundsystem), Junkie XL, Ken Ishii, Mr. Oizo, Optimo, Sam Sparro, Shinichi Osawa, Soulwax, The Martinez Brothers and Timmy Regisford. Guest count: more than 10,000.

BEIJING: The Olympics are over - it's time for xXx! This party at an art factory is being described as a "no-holds-barred assault on the senses interpreting the themes anticipation, passion...and explosion"! Tattoo parlours, sexy dancers, peep shows, private rooms and edgy DJs will make this event rhythmic and sexy. The line-up includes Steve Aoki, Uffie, The Bloody Beetroots, Them Jeans Guest count: over 1,500.

DUBAI: Our friends in Dubai have promised to provide one of the night's biggest parties at an as-yet-undisclosed location.

ATHENS: The city's hippest club, Vox, will be renamed VOXXX for a triple DJ set with CJ JEFF, Rory Phillips and the Amateur Boys. Guest count: 1,500.

HELSINKI: Diesel puts the "Sin" into Helsinki with this elite burlesque romp. Virgin goddesses, circus performers and the mysterious Dark Room will vie for attention with D:U:M band Soulwell, TV OFF, TATU. Guest count: 500.

AMSTERDAM: Those naughty Dutch have used the threesome as the concept for their party. Three rooms at the MTV Studios will be feature three different styles: house music, lighter beats and the lounge. Threesome fairytale figures - the three little pigs get sexy! - will patrol the scene, while guests are invited to come in threes: dressed alike, of course. But the line-up is far bigger than three: Beesmunt Soundsytem, 100% Vooran, Dekmantel Soundsystem, Larry Tee. Guest count: 1,500.

BARCELONA: Diesel is pitching a big circus tent at Montjuic Castle for this cabaret extravaganza. Meet the automated fortune teller, Mr Black, the mermaid trapeze artists and the bearded woman. For your listening pleasure: David Holmes, The Tiki Phantoms, Hydrogenesse and The Do's. Guest count: 1000.

COPENHAGEN: The Danes are taking things literally with a four-floor xXx-rated party in the Huset i Magstræde - a beautiful house in the old town. Attractions include a DJing lesbian duo, a performance by celebrated NYC transsexual Amanda Lepore, an LA-inspired club room, a Japanese bondage artist and The Black Box: a chamber of horrors presented by hip hop label Tabu Records. Guest count: 2000.

MILAN: The time machine is plugged in as this party voyages through the music of the 70s, 80s and 90s - accompanied by acrobats, contortionists, flame throwers and drummers. The legendary line-up includes Earth Wind & Fire, Sister Bliss and Lindstrom and Diskjokke. Guest count: up to 5,000.

MUNICH: Past, present and future collide as this party celebrates rebels from across the centuries. Romans, gladiators, astronauts, crazy fairytale characters and guests will interact in three different rooms at the cool location Haus Der Kunst. The line-up boasts Booka Shade, Bomb the Bass, Queens of Noize and Bang Bang Boom Dj Set. Guest count of more than 1,500.

PARIS: A secret location will host a multi-space experience full of sexy performances. The main dance floor will feature pole dancers, while performers pop up all night to enact short 'explicit' scenes in front of guests, encouraging them to join in the bad behaviour. Video clips from several lounge areas filled with comfy sofas will keep everyone entertained. L'amour will be spread by Nadege Winter, Mattias Mimoun, Yoyo Djs, Crookers, Ed Banger Crue and Bloc Party Dj's Set. Guest count: 4,000.

OSLO: There was no way that Norway was going to miss out on the action, so it's laid on three floors of dark, dirty, sexy, perverse, freak-show fun. The venue, appropriately, is Sirkus, and among the performers are Dial M for Murder, 2depressed2getdressed and many more. Guest count: up to 1000

STOCKHOLM: The Swedes will throw off their inhibitions in a multicoloured celebration of life.The last hour will be a complete surprise for the guests as it sets the scene for the next party on the list. Confirmed line-up: Lazee, 24Hours, Pom Pom, Lorentz and Sakarias. Guest count: 500.

ZURICH: The Swiss city will let rip disco style with its "Boogie Nights" soft porn fantasy. Mystery guests dressed to the nines in 70's clothes will mingle with the crowds handing out gifts and gadgets. There will be strippers, erotic dancers and a "casting bed" starring a kitsch erotic actor. The line-up is provided by the All Night Long label, with with DJ René S., Cuban Brothers and Mousse T. Guest count: about 2000 people.

LONDON: Described as "tomorrow's event today", this unique musical odyssey will take place at Matter, the most technologically advanced club the UK has ever seen. As it's located in the heart of London's Docklands, for many guests the night will begin aboard boats sailing down the Thames. At the venue, 30 guest artists will perform 30 songs in succession from different stages. Artists include: Cock'n'Bull Kid, Disco Bloodbath, Friendly Fires, Hannah Hanra (Durr), Lethal Bizzle, Mark Ronson, Mystery Jets, New Young Pony Club, Ox.eagle.lion.man, Rob Da Bank, The Lovely Jonjo, These New Puritans, The Souljazz Records Soundsystem, The Teenagers and The View, Big Pink, Fresh, Supergrass and many many more. Guest count: 2,500.

SAO PAULO: Lights! Camera! Action! Brazil's finest will party on the set of a low-budget rock movie at the Hangar Studio in Sao Paulo. Camera cranes, spotlights, wind machines and scaffolding will all help to create the xXx universe. The dance floor will be covered in Op Art graphics for a retro flavour. Local "street food" such as roasted peanuts, ice-cold pineapple slices, hot dogs and kebabs will be available. And the stars include Instituto, Deejay Pomba, Deejay Carlos Dall'Anese and Ana Gelinskas. Guest count: 2,000.

NEW YORK: Diesel'sPresident Renzo Rosso will join all the brand's fans around the world as well as his closest celebrity friends for the xXx grand finale in NY.
The legendary event will take place on Pier 3 at the Brooklyn waterfront overlooking the Manhattan skyline. Inspired by the old European travelling circuses of yesteryear, the Diesel xXx "Rock and Roll Circus" will create one of the most memorable parties that New York has ever seen. With a visually stimulating and decadent theme, Diesel will present the show of a lifetime with theatrical circus elements including cabaret, fire eaters, trapeze artists, sword swallowing, female roller squads amongst other fantastical acts of wonderment - old world European carnival injected with a post-modern American twist! The evening will also feature never been seen before collaborations by several of the biggest names in music, such as N.E.R.D., M.I.A. and The Madden Brothers. Guest count: around 5,000.