Diesel Offers Limited-Edition 'Dirty Thirty' Denim

**altsounds**

DIESEL REVEALS ITS DIRTY SECRET

Iconic clothing brand offers its fans limited-edition 'Dirty Thirty' denim

Become a part of Diesel denim history and get to a participating store
by 10am on October 10th!

Denim collectors can expect lines around the block when Diesel unveils one-of-a-kind 'Dirty Thirty' jeans in honor of its 30th anniversary. These 'Dirty Thirty' jeans will only be available on October 10 for one day only at select Diesel stores nationwide. To say thanks to its fans for their loyalty and support, Diesel is offering the premium denim for $50 (Diesel jeans entry price point is $160).

'Dirty Thirty' denim will be available in two top selling styles: Matic for women and Heeven for men. The product features unique detailing such as a back patch with the xXx sign in Roman numerals to commemorate Diesel's 30 years along with the words 'Dirty Thirty'.' Side embroidery will state the dates 1978-2008 and buttons will be customized with 'Diesel 1978.'

Shopping frenzies are expected on October 10 at New York City's Union Square and Lexington stores where a limited number of tickets to Diesel's "Rock and Roll Circus xXx" event will be given to customers on a first come, first serve basis. On the following day, October 11th, Diesel will throw the world's largest party spanning 17 cities in 24 hours. The finale takes place at Brooklyn's Pier 3 in DUMBO.

Pick up your limited-edition 'Dirty Thirty" jeans on October 10 onlyat select Diesel stores in New York City, NY; Georgetown, Washington DC; Chicago, IL; San Francisco, CA; Santa Monica, CA; Honolulu, HI; Costa Mesa, CA; Denver, CO; Tampa, FL; Philadelphia, PA; Dearborn, MI; Short Hills, NJ; Miami Beach, FL; San Jose, CA; Pasadena CA; King of Prussia, PA; Aventura, FL; Las Vegas, NV; Portland, OR; Boston, MA; Seattle, WA; Dallas, TX; Orlando, FL; Austin, TX; Los Angeles, CA, Cherry Creek, CO, South Coast Plaza, CA and Atlanta, GA plus the Diesel online store at Diesel.

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altsounds · Comment Posted on: October 8, 2008, 08:47 PM

Yeah Franz Ferdinand is the special unannounced guest (and Chaka Khan) for the Diesel XXX Party! Also your readers may want to know that more tickets will be available, and we are streaming it all live!

You heard that Diesel is turning 30 this year, right? Did you also hear about this big xXx party they are throwing on Pier 3 in Brooklyn this Saturday with N*E*R*D, Hot Chip and M.I.A.? Were you lucky enough to get yourself a ticket for the festivities? Yeah? Excellent. It's going to be awesome, see you there.

Franz Ferdinand and Chaka Khan are on the bill too. That may or may not be a surprise we just ruined.

Wait, you still haven't gotten a ticket? Ouch. Have fun doing whatever it is you'll be doing on Saturday night.

Okay, there's actually one last chance to get a ticket. Here's how:

The Diesel Stores in NYC are giving them away Friday morning starting at 10AM. You didn't see this coming? Come on, smart guy. Diesel is turning 30, and they are doing this thing called Dirty Thirty Denim. Basically it's a pair of one-day only Diesel jeans for $50. You don't even have to buy a pair to get a ticket, but you might want to, considering these will probably eBay for way more than the $50 you'll drop on them. It's first-come, first-serve on the tickets and the jeans. And it starts at 10AM. And that's your last chance to get tickets, for real this time.

Here's where:
Diesel - 1 Union Square West, NYC
Diesel - 770 Lexington Avenue at 60th Street, NYC.

10AM on Friday, October 10th. There will be booze (both stores) and Pete Rock (Union Square only) to keep you entertained.

And we're also streaming all the 17 xXx parties live on VBS.tv and Diesel.com


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Diesel Offers Limited-Edition 'Dirty Thirty' Denim

Tickets to xXx NY Event Given to Customers

October 8, 2008, 04:08 PM

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