The FADER and Pitchfork, the two leading voices in emerging music and culture, have announced a partnership designed to extend the reach and enhance both brands.
The deal will include integrated advertising and sponsorship opportunities across all properties and platforms, including print, online, festivals, events, and unique content exchanges.
"We are extremely excited to be working with Pitchfork," said Andy Cohn, Group Publisher and Vice President of FADER Media. "We know that the ability to leverage both properties will offer great value to our readers and advertisers alike."
"We love the FADER and are continually impressed with their ability to navigate the ever-changing media landscape in a way that always stays true to their unique vision," said Pitchfork's Publisher/COO Chris Kaskie. "We believe this partnership will compliment both brands and enhance what we can offer our advertising partners, and most importantly, our readers."
About Pitchfork
Created in 1996 by Ryan Schreiber and based in Chicago, Pitchfork Media has become the most-trusted independent resource for music journalism and is widely acknowledged as a leading cultural tastemaker.
With a focus on new and emerging music through the publication of daily reviews, news, features, audio/visual programming, and interviews, Pitchfork has developed one of the music world's most devoted and loyal followings.
About The FADER
Founded by Rob Stone and Jon Cohen,
The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility,
The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground.
The FADER was the first publication in history to be released on iTunes, in 2008 received a Folio award for the best full issue of a consumer entertainment magazine and in 2007 was named one of iTunes' best classic audio podcasts of the year.
The FADER is the authority on what's next.
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PITCHFORK AND FADER MEDIA ANNOUNCE STRATEGIC PARTNERSHIP
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