TO TALK ABOUT SEX | Evolve One, Evolve All Campaign Launches with Online Videos and Condom Donation Drive
The makers of Trojan® brand condoms and dozens of artists and celebrities have teamed up to talk openly about the state of sexual health in America in a new online campaign officially launching today titled Evolve One, Evolve All. The interactive program was created in partnership with MTV Networks (MTVN) Digital Fusion to address the alarming number of unplanned teen pregnancies and sexually transmitted infections (STIs) currently experienced in the U.S. and give concerned Americans a place to take action. Celebrities, musicians, filmmakers, artists and consumers are invited to lend their unique voice to the campaign by creating digital content that describes the state of sexual health in the United States. The digital content, some of which will feature familiar celebrity faces like Josh Lucas, Alan Cumming, Gloria Reuben, Shwayze, Dana Delaney, Giancarlo Esposito and Matthew Modine will be posted on www.EvolveOneEvolveAll.com.
Each time a piece of artistic content is viewed, forwarded or submitted to the site, the makers of Trojan brand condoms will donate one condom to people at risk of STIs and unintended pregnancy. The goal is to educate, engage and empower young Americans to help donate 1 million condoms to the Great American Condom Campaign by World AIDS Day, December 1, and in the process evolve 1 million people and start a positive sexual health movement in America.
The facts are clear. Each year in the U.S., there are over 56,000 new cases of HIV1 and 19 million new STIs2 diagnosed; and three million unintended pregnancies ((U.S. Teenage Pregnancy Statistics: National and State Trends and Trends by Ethnicity. The Guttmacher Institute, New York, September 2006. Available at: http://www.guttmacher.org/pubs/2006/09/12/USTPstats.pdf.)).
There are currently 65 million people living with incurable STIs3 and more than half of all Americans will contract an STI in their lifetime4.
“We are continuing down a dangerous road of declining sexual health, so the goal of this program is to use new channels to inspire young people to talk about the issue and the importance of using condoms as part of the solution,” says Jim Daniels, vice president of marketing, Trojan brand condoms. “It’s time for all Americans to take personal responsibility for the current state of sexual health in this country and stand up for change. The Evolve One, Evolve All initiative gives them the platform to do just that.”
Visitors to the Evolve One, Evolve All web site are invited to join the conversation. They can share their own voice and opinion by uploading a video or sharing a comment. They can also participate by simply viewing and sharing educational and entertaining videos developed by professional and amateur artists and filmmakers.
“We know that sexual health is an important issue for young people. Our goal is to make it easy, fun and compelling to participate in positively evolving our country’s attitudes towards condoms and the vital role they play in maintaining our sexual health,” says Jason Witt, Senior Vice President and GM, MTVN Digital Fusion. “The power of this initiative exists not only in the deep relevance of these messages but the number of venues and formats through which consumers can view, share and contribute to the platform.”
The Evolve One, Evolve All condom drive is part of the Trojan Evolve Campaign which is designed to make Americans aware of the alarming state of sexual health in America and encourage them to evolve their attitudes, behaviors and actions regarding the use of condoms. Trojan is also taking its message directly to the people with the Trojan Evolve National Tour, which includes a 40-foot interactive bus and virtual “Scream Machine” rollercoaster ride. The tour will stop at dozens of college campuses and metro markets this year, disseminating sexual health facts and inviting students, and all Americans, to take a personal pledge to use a condom every time.
To participate in the Evolve One, Evolve All condom drive, please visit www.EvolveOneEvolveAll.com.
Each time a piece of artistic content is viewed, forwarded or submitted to the site, the makers of Trojan brand condoms will donate one condom to people at risk of STIs and unintended pregnancy. The goal is to educate, engage and empower young Americans to help donate 1 million condoms to the Great American Condom Campaign by World AIDS Day, December 1, and in the process evolve 1 million people and start a positive sexual health movement in America.
The facts are clear. Each year in the U.S., there are over 56,000 new cases of HIV1 and 19 million new STIs2 diagnosed; and three million unintended pregnancies ((U.S. Teenage Pregnancy Statistics: National and State Trends and Trends by Ethnicity. The Guttmacher Institute, New York, September 2006. Available at: http://www.guttmacher.org/pubs/2006/09/12/USTPstats.pdf.)).
There are currently 65 million people living with incurable STIs3 and more than half of all Americans will contract an STI in their lifetime4.
“We are continuing down a dangerous road of declining sexual health, so the goal of this program is to use new channels to inspire young people to talk about the issue and the importance of using condoms as part of the solution,” says Jim Daniels, vice president of marketing, Trojan brand condoms. “It’s time for all Americans to take personal responsibility for the current state of sexual health in this country and stand up for change. The Evolve One, Evolve All initiative gives them the platform to do just that.”
Visitors to the Evolve One, Evolve All web site are invited to join the conversation. They can share their own voice and opinion by uploading a video or sharing a comment. They can also participate by simply viewing and sharing educational and entertaining videos developed by professional and amateur artists and filmmakers.
“We know that sexual health is an important issue for young people. Our goal is to make it easy, fun and compelling to participate in positively evolving our country’s attitudes towards condoms and the vital role they play in maintaining our sexual health,” says Jason Witt, Senior Vice President and GM, MTVN Digital Fusion. “The power of this initiative exists not only in the deep relevance of these messages but the number of venues and formats through which consumers can view, share and contribute to the platform.”
The Evolve One, Evolve All condom drive is part of the Trojan Evolve Campaign which is designed to make Americans aware of the alarming state of sexual health in America and encourage them to evolve their attitudes, behaviors and actions regarding the use of condoms. Trojan is also taking its message directly to the people with the Trojan Evolve National Tour, which includes a 40-foot interactive bus and virtual “Scream Machine” rollercoaster ride. The tour will stop at dozens of college campuses and metro markets this year, disseminating sexual health facts and inviting students, and all Americans, to take a personal pledge to use a condom every time.
To participate in the Evolve One, Evolve All condom drive, please visit www.EvolveOneEvolveAll.com.
- “Estimate of New HIV Infections in the United States, August 2008.” Department of Health and Human Services, Centers for Disease Control and Prevention. Accessed at http://www.cdc.gov/hiv/topics/survei.../incidence.pdf [↩]
- “Trends in Reportable Sexually Transmitted Diseases in the United States, 2005.” Department of Health and Human Services, Centers for Disease Control and Prevention. Accessed at STD Surveillance 2005. [↩]
- American Social Health Association. (1998). Sexually transmitted diseases in America: How many cases and at what cost? Research Triangle Park, NC: American Social Health Association. [↩]
- Koutsky L. (1997). Epidemiology of genital human papillomavirus infection. American Journal of Medicine, 102(5A), 3-8. [↩]
Altsounds TV Video
