2009 marks the 20th Anniversary for BEHRINGER. To mark the occasion, Chairman and CMO Uli Behringer and CEO Michael Deeb hosted a lavish birthday party Wednesday evening at the Anaheim Hilton Hotel.
With the theme of “20 @ 20”, twenty new products were unveiled including new compact, live and recording mixers, studio monitors, computer audio interfaces, power amplifiers, loudspeaker systems, commercial speakers and a new DJ mixer.
In addition, two new tube guitar amplifier heads and two revolutionary bass amp heads were debuted under the BUGERA brand.
To rock the anniversary party into overdrive, BEHRINGER invited the All Star Band from their new partners at Rock ‘n’ Roll Fantasy Camp. Mark Hudson, producer of Aerosmith, Earl Slick from David Bowie and John Lennon, Bruce Kulick from Kiss, Kip Winger from Winger and Chris Slade from AC/DC laid down a solid night of classic rock. Uli Behringer sat in for a few songs on keys and was immediately drafted into the band for the rest of the evening.
The NAMM Show itself was an unqualified success; 50% more booth space and three performance venues. “We hit the show like a ton of bricks”, stated Corporate Communications Manager, Scott Garside. “For the first time, BEHRINGER had a performance-oriented presentation, with stages operating pretty much at all times. We featured our endorsers for all BEHRINGER and BUGERA products and were extremely proud of the roster of artists with which we have the pleasure of working. These are all world-class musicians. We are grateful to them all for the generosity of their time and talent.”
But there was more. Frequent appearances by members of Gwar and Rock ‘n’ Roll Fantasy Camp celeb counselors, plus surprise guests, kept the booth crowded for autographs and photos. “I was also blown away by the pro guys who stopped by to tell us how much they use and appreciate our products”, added Garside. “We have some amazing friends!”
Next Up
The next event in BEHRINGER’s 20th Anniversary celebration is a visit by trade press and key dealers to BEHRINGER City in Zhongshan, China in February, 2009 to celebrate the 7th anniversary of the massive factory-city. Following that, Uli Behringer will be making a tour of North America to visit with dealers, salespeople and customers; very much looking forward to meeting them all.
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BEHRINGER Kicks-off Year-long 20th Anniversary Celebration at NAMM 2009
BEHRINGER Reaches 20th Anniversary