MANCHESTER ORCHESTRA ANNOUNCE BREAKTHROUGH VIDEO SERIES FOR EVERY SONG ON NEW ALBUM
FIRST VIDEO "THE ONLY ONE" TO PREMIERE ON MARCH 11th 09 March 9, 2009, 05:42 PM Views: 241
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 Manchester Orchestra and Favorite Gentlemen/Canvasback Music are proud to announce the premiere of Manchester Orchestra's new video for "The Only One." Beginning on March 11th, a new chapter will debut for each song on their highly anticipated forthcoming record, Mean Everything To Nothing. The videos will premiere on a different website leading up to and after the April 21st street date.
The full-album series concept was conceived by the Emmy Award winning directing team of Clay Lipsky and Jason Bognacki of Destroy Rock Music Inc., whom also directed "I Can Barely Breathe" from the band's debut I'm Like a Virgin Losing a Child. The first video for the song "The Only One" explores the themes of love, loss, joy, and pain that the band's music is so well known for. Lipsky notes that the vision behind the video was to "create a cinematic collage of decaying film and lost memories intertwined with a loose narrative about a young woman on a surreal journey to find what she is missing." The videos to follow will continue to discover the many layers hiding within the new record.
"The grainy, dusty nature behind the look of the individual clips allows them to demonstrate a very unique way of storytelling," says Lipsky. "The grunge and grit of aging films is both aesthetically beautiful, but also compelling as a window into generations of lost memories."
When asked about the undertaking of creating the 11 visual elements needed to pull off the series, Destroy Rock Music responded by saying: "Manchester Orchestra, their management team and record label have been great supporters of our artist endeavors. When 'I Can Barely Breathe' was well received, it helped create an open creative dialogue about our ideas and capabilities. When approached with the opportunity to interpret the entire album, we jumped at the chance."
Manchester Orchestra has confirmed a headlining US Spring Tour beginning on the day of the record's release.
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MANCHESTER ORCHESTRA ANNOUNCE SPRING TOUR