Audio-Technica has launched its new, much-improved website following a period of testing by customers. Feedback was sought from dealers during the pre-launch test, and the site continues to canvas opinion via an easy-to-use form hosted on each page.
Kampyle’s website feedback form allows Audio-Technica to view collated comments and ratings from visitors to
www.audio-technica.com; the company has been scoring significantly higher than the global average for the thousands of Kampyle-monitored sites, at 4.4 out of 5 against an average rating of 3.9.
A key element in the success of the new site has been the introduction of a completely customisable user experience in the ‘My Audio-Technica’ section. Here visitors can manage the content that appears on the
www.audio-technica.com <http://www.audio-technica.com> homepage, receive product notifications in categories of particular interest and interact with the company directly from their ‘My Audio-Technica’ account.
French, German and Spanish-speaking customers will benefit from the new site features later in the summer as versions in these languages join the English site in going live.
Audio-Technica’s senior UK marketing manager Harvey Roberts said, “We are very pleased with the reception that the new site has received, and I’d like to thank all those customers who have taken the time to give us feedback. The leap forward we have made in terms of interactivity, ease of use and customisation with the site has been very well-received and I am confident that it will prove a great resource for both dealers and end-users.”
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