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ASH SPREADING OVER A YEAR AS UNIQUE BUSINESS MODEL ERUPTS

ASH SPREADING OVER A YEAR AS UNIQUE BUSINESS MODEL ERUPTS

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Leading independent music retailer Recordstore.co.uk has been announced as the exclusive partner for Ash’s new A-Z Series single subscription service, the first release from which - ‘True Love 1980’ - is released today.

Back in May, the band announced that the music business had changed to an extent that albums were no longer a priority and that single sales were the future. They announced that they would be releasing a single a fortnight on 7” and download for 26 releases – covering an entire year.

Recordstore.co.uk has been chosen as the exclusive retailer for the subscription service in the UK – which costs £130 – meaning that the sales for every single and subscription will count towards chart position.

The store has a habit of grabbing big name exclusives in their store, with War Child, Idlewild, Mumford & Sons, Johnny Foreigner and Biffy Clyro amongst the acts who have recently sold signed records exclusively on the site, which is run through leading D2C and e-commerce provider Digital Stores. This is due to chart eligibility, ease of use and popularity of the site, which has grown rapidly since its launch in 2000.

Steve Wheeler, manager of Recordstore.co.uk said: “being chosen by an innovative and popular band like Ash is testament to the quality service that Recordstore.co.uk provide forward-thinking labels and artists.

“Being chart eligible is of huge importance, and with a well selling subscription service, selling through Recordstore.co.uk will enable Ash to have an unprecedented 26 hit singles in just twelve months.”

The first single from the A-Z Series, entitled ‘True Love 1980’ is out today. Buy the single or the subscription package from Ash : Ash - 26 Single Subscription: UK Customers Only

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