Legendary Welsh three-piece Stereophonics have launched a special ticket / CD bundle for the launch of new LP ‘Keep Calm and Carry On’.
The launch is all part of a successful strategy employed by leading D2C provider Digital Stores, who have enjoyed great success with similar promotions – most recently helping to propel The Prodigy to the top of the charts with pre-order CD / ticket bundle for the ‘Invaders Must Die’ album and tour.
Digital Stores already runs the Stereophonics’ online store and it seemed only natural to work together on a promotion that rewarded the band’s loyal fans, offering an additional free live CD as part of the special ticket bundle promotion.
Tickets for the 2010 tour are went on sale last week as part of a bundle that included a copy of the forthcoming ‘Keep Calm And Carry On’ album (out November 16th) plus the free live CD. The whole offer was only made available to members of the Stereophonics database and social network sites.
Digital Stores Commercial Director Simon Coates was more than pleased with the outcome which has seen 1000 bundles sold so far (all chart eligible) and 10,000 tickets, all from Stereophonics’ online store “Stereophonics care a great deal about their fans so it was great to be involved in a project where we were all working on rewarding their loyalty, as well as giving them access to tickets before anyone else.
“It goes without saying that the ‘Keep Calm…’ album is going to be a huge success, it’s just good to be able to offer a pre-order bundle that goes that bit further.”
Digital Stores are the leading D2C provider in the UK, and their music stores sales are all chart eligible – helping fans contribute directly to the artists chart position.
ABOUT DIGITAL STORES:
Digital Stores is the UK’s leading direct-to-consumer retail services company, providing entertainment brands with complete end-to-end e-commerce, live-event ticketing, interactive marketing, data collection & fulfilment services.
The company builds and runs online stores for globally recognised, high profile entertainment and character brands including:
The Beatles
Queen
Cartoon Network
ITV
The state of the art e-commerce system allows fans to purchase a wide variety of products from clients’ stores in one single transaction, including:
Tickets
Digital Downloads
Merchandise
CDs & DVDs
The company also owns and operates the award winning, independent online retailer Recordstore.co.uk - the home of independent music online.
For more information, please visit Direct to Consumer (D2C) e-commerce stores - Digital Stores Limited
The launch is all part of a successful strategy employed by leading D2C provider Digital Stores, who have enjoyed great success with similar promotions – most recently helping to propel The Prodigy to the top of the charts with pre-order CD / ticket bundle for the ‘Invaders Must Die’ album and tour.
Digital Stores already runs the Stereophonics’ online store and it seemed only natural to work together on a promotion that rewarded the band’s loyal fans, offering an additional free live CD as part of the special ticket bundle promotion.
Tickets for the 2010 tour are went on sale last week as part of a bundle that included a copy of the forthcoming ‘Keep Calm And Carry On’ album (out November 16th) plus the free live CD. The whole offer was only made available to members of the Stereophonics database and social network sites.
Digital Stores Commercial Director Simon Coates was more than pleased with the outcome which has seen 1000 bundles sold so far (all chart eligible) and 10,000 tickets, all from Stereophonics’ online store “Stereophonics care a great deal about their fans so it was great to be involved in a project where we were all working on rewarding their loyalty, as well as giving them access to tickets before anyone else.
“It goes without saying that the ‘Keep Calm…’ album is going to be a huge success, it’s just good to be able to offer a pre-order bundle that goes that bit further.”
Digital Stores are the leading D2C provider in the UK, and their music stores sales are all chart eligible – helping fans contribute directly to the artists chart position.
ABOUT DIGITAL STORES:
Digital Stores is the UK’s leading direct-to-consumer retail services company, providing entertainment brands with complete end-to-end e-commerce, live-event ticketing, interactive marketing, data collection & fulfilment services.
The company builds and runs online stores for globally recognised, high profile entertainment and character brands including:
The Beatles
Queen
Cartoon Network
ITV
The state of the art e-commerce system allows fans to purchase a wide variety of products from clients’ stores in one single transaction, including:
Tickets
Digital Downloads
Merchandise
CDs & DVDs
The company also owns and operates the award winning, independent online retailer Recordstore.co.uk - the home of independent music online.
For more information, please visit Direct to Consumer (D2C) e-commerce stores - Digital Stores Limited
