WeGotTickets has become the first UK ticketing agency to supply data and sign up for The Live Music Study, an initiative set up by the award winning tourism and leisure social enterprise Wittdo to produce the definitive overview of the UK’s gig going habits.
Despite the large sums of money involved in the live music industry, relatively little research has been conducted in this field, those involved more often than not relying on intuition than hard data. The Live Music Study is the first analysis of customer and ticketing data gathered from across the music industry, venues, promoters and ticketing agencies.
The data WeGotTickets has supplied from more than 4000 venues and promoters will provide invaluable insights into customer behaviour, reveal demand trends, and identify how promoters and venues can make more effective use of data in marketing.
The study looks at everything from the distance travelled to concerts, to which days of the week work well within specific genres of music and how price affects how far in advance tickets are purchased. As more promoters, ticket agencies and venues come on board the Study will provide an increasingly accurate picture. The report will be published biannually with the first report due in April.
A summary of the report will be distributed freely by Wittdo, whilst subscribers will have access to the full report. To ensure that the report’s data is affordable to all venues and promoters, a year’s subscription starts from just £100. Further packages are available for larger organisations which include deep dive analysis of their own data.
Said Dave Newton, Business Development Director at WeGotTickets, “When you consider how other industries rely so heavily on customer data, it’s incredible that the live music industry which has so much readily available has never undertaken a study of this kind before.
The Live Music Study is a long overdue step in providing venues and promoters with the kind of information they need to improve their businesses and as a company that has always strived to improve the sector WeGotTickets are proud to be involved.”
Said Chris Jenkins, CEO at Wittdo, "We all know we need to be more intelligent with our marketing. The Live Music Study will help the industry understand customer behaviour, to help businesses of all sizes provide more relevant communication and programming. This ongoing study unlocks the value of your customer data, creating real behavioural patterns based on real data to benefit the industry."
The first full report will be available to subscribers in April of this year, a summary of the report will be freely available from Wittdo.Org | Better Experiences, More Often
Subscription packages start at £100 per annum. Platinum (£1000) and National (£5000) packages are also available for larger organisations, these options include deep dive analysis of the subscribers own data.
The data for the report is taken from promoters, venues and ticket agencies from across the UK. Analysts then load the data into a single database, and apply analytical techniques to produce tables and charts for the study. This will be presented in a document which will be accompanied by analysis and commentary.
A sample of the report’s early findings is presented below. Please note that these results are to provide you with an example of the kind of data the Live Music Study will produce, before the first report is published in April more data will have been analysed and these results may differ.
Sample Results
A third of all tickets were purchased by customers with postcodes within a 5 mile radius of the venue.
-37% of customers travelled 10miles or less to concerts.
-A third of customers travelled over 50miles to see a show.
-People were prepared to travel further for concerts on a Saturday, but less likely to travel for shows on a Thursday
-However, Jazz customers didn't seem so keen to travel with over 40% of ticket sales from customers within 5miles of the venue
-The more expensive the ticket, the further customers were prepared to travel.
59% of customers purchased their tickets more than one week in advance
-14% of customers purchased tickets within 48 hours before the show.
-37% of tickets were purchased within a week of the show
-However, 64% of tickets for Jazz are purchased within the week of the show
Overall the most popular night for concerts was Saturday, with 27% of all tickets sold.
-For Jazz and Folk the most popular night was Friday
-Of the other days of the week, Sunday was good for Folk, Thursday for Jazz and Tuesday for Classical concerts.
There is a correlation between ticket price and advance purchase.
-For the lower priced tickets, up to £7, 50% were purchased within a week of the show.
-23% of tickets priced £15 or more were purchased within a week of the show
-Note that a third of tickets priced over £15 were purchased more that 6 weeks in advance
About Wittdo
Founded in 2008 by Chris Jenkins, former Bournemouth International Centre manager, Wittdo is an award-winning tourism and leisure social enterprise helping drive demand for the tourism, leisure and music industry.
Wittdo's services include a free events and accommodation service that helps visitors and residents more easily discover, plan and even book online, with easy-to-use access to the most comprehensive and up-to-date listings available.
In 2010 Wittdo launched the Live Music Study, the first comprehensive research into the behaviour and attitudes of gig goers in the UK. Part of the Wittdo Studies program which also includes the 'Accommodation Study' and the 'Leisure and Attractions Study'.
Wittdo is not for profit and funded entirely through membership subscriptions and sponsorship.
For more information please visit www.wittdo.org
About WeGotTickets
WeGotTickets is the leading ticketing agency in the UK for small to medium sized venues and promoters and currently works with over 3000 such organisations.
WeGotTickets has made it possible for promoters of all manner of events to benefit from advance ticket sales and now sells more than 500,000 tickets a year for a wide range of events; from art events and underground restaurants, to traditional live music shows. Indeed to cater for the growing demand for comedy tickets the company recently launched WeGotComedy.com, the UK’s only dedicated online ticket portal for comedy events.
Since its launch WeGotTickets has consistently pushed for innovation, transparency and best practice across the ticketing industry, with many of the company’s ideas becoming standard industry practice.
The company’s 10% maximum ticket commission rate has helped to lower fees across the business, whilst its pioneering paperless ticketing system has been a major factor in reducing the live music industry’s carbon footprint. The company has also been involved in numerous initiatives to help develop the grassroots live music industry and in 2009 launched an online forum where the company’s clients can network and share resources and knowledge in private.
Over the years WeGotTickets has been proud to work on a number of special campaigns with charities such as Oxjam, Childline and Warchild, and regularly donates a percentage of their booking fees back to these groups. In 2009 the company launched a unique feature allowing ticket buyers to quickly and easily make a donation to a featured charity whilst purchasing tickets.
Started in Oxford in the early noughties, the company was set up as a result of the founders being unable to sell advance tickets for one of their concerts at a venue that lacked a box office. Originally selling through their music merchandise website www.OxfordMusic.net, the WeGotTickets online box office was fully launched in 2002, selling tickets for The Zodiac (now O2 Academy) in Oxford and other venues.
WeGotTickets - Your Online Box Office
Despite the large sums of money involved in the live music industry, relatively little research has been conducted in this field, those involved more often than not relying on intuition than hard data. The Live Music Study is the first analysis of customer and ticketing data gathered from across the music industry, venues, promoters and ticketing agencies.
The data WeGotTickets has supplied from more than 4000 venues and promoters will provide invaluable insights into customer behaviour, reveal demand trends, and identify how promoters and venues can make more effective use of data in marketing.
The study looks at everything from the distance travelled to concerts, to which days of the week work well within specific genres of music and how price affects how far in advance tickets are purchased. As more promoters, ticket agencies and venues come on board the Study will provide an increasingly accurate picture. The report will be published biannually with the first report due in April.
A summary of the report will be distributed freely by Wittdo, whilst subscribers will have access to the full report. To ensure that the report’s data is affordable to all venues and promoters, a year’s subscription starts from just £100. Further packages are available for larger organisations which include deep dive analysis of their own data.
Said Dave Newton, Business Development Director at WeGotTickets, “When you consider how other industries rely so heavily on customer data, it’s incredible that the live music industry which has so much readily available has never undertaken a study of this kind before.
The Live Music Study is a long overdue step in providing venues and promoters with the kind of information they need to improve their businesses and as a company that has always strived to improve the sector WeGotTickets are proud to be involved.”
Said Chris Jenkins, CEO at Wittdo, "We all know we need to be more intelligent with our marketing. The Live Music Study will help the industry understand customer behaviour, to help businesses of all sizes provide more relevant communication and programming. This ongoing study unlocks the value of your customer data, creating real behavioural patterns based on real data to benefit the industry."
The first full report will be available to subscribers in April of this year, a summary of the report will be freely available from Wittdo.Org | Better Experiences, More Often
Subscription packages start at £100 per annum. Platinum (£1000) and National (£5000) packages are also available for larger organisations, these options include deep dive analysis of the subscribers own data.
The data for the report is taken from promoters, venues and ticket agencies from across the UK. Analysts then load the data into a single database, and apply analytical techniques to produce tables and charts for the study. This will be presented in a document which will be accompanied by analysis and commentary.
A sample of the report’s early findings is presented below. Please note that these results are to provide you with an example of the kind of data the Live Music Study will produce, before the first report is published in April more data will have been analysed and these results may differ.
Sample Results
A third of all tickets were purchased by customers with postcodes within a 5 mile radius of the venue.
-37% of customers travelled 10miles or less to concerts.
-A third of customers travelled over 50miles to see a show.
-People were prepared to travel further for concerts on a Saturday, but less likely to travel for shows on a Thursday
-However, Jazz customers didn't seem so keen to travel with over 40% of ticket sales from customers within 5miles of the venue
-The more expensive the ticket, the further customers were prepared to travel.
59% of customers purchased their tickets more than one week in advance
-14% of customers purchased tickets within 48 hours before the show.
-37% of tickets were purchased within a week of the show
-However, 64% of tickets for Jazz are purchased within the week of the show
Overall the most popular night for concerts was Saturday, with 27% of all tickets sold.
-For Jazz and Folk the most popular night was Friday
-Of the other days of the week, Sunday was good for Folk, Thursday for Jazz and Tuesday for Classical concerts.
There is a correlation between ticket price and advance purchase.
-For the lower priced tickets, up to £7, 50% were purchased within a week of the show.
-23% of tickets priced £15 or more were purchased within a week of the show
-Note that a third of tickets priced over £15 were purchased more that 6 weeks in advance
About Wittdo
Founded in 2008 by Chris Jenkins, former Bournemouth International Centre manager, Wittdo is an award-winning tourism and leisure social enterprise helping drive demand for the tourism, leisure and music industry.
Wittdo's services include a free events and accommodation service that helps visitors and residents more easily discover, plan and even book online, with easy-to-use access to the most comprehensive and up-to-date listings available.
In 2010 Wittdo launched the Live Music Study, the first comprehensive research into the behaviour and attitudes of gig goers in the UK. Part of the Wittdo Studies program which also includes the 'Accommodation Study' and the 'Leisure and Attractions Study'.
Wittdo is not for profit and funded entirely through membership subscriptions and sponsorship.
For more information please visit www.wittdo.org
About WeGotTickets
WeGotTickets is the leading ticketing agency in the UK for small to medium sized venues and promoters and currently works with over 3000 such organisations.
WeGotTickets has made it possible for promoters of all manner of events to benefit from advance ticket sales and now sells more than 500,000 tickets a year for a wide range of events; from art events and underground restaurants, to traditional live music shows. Indeed to cater for the growing demand for comedy tickets the company recently launched WeGotComedy.com, the UK’s only dedicated online ticket portal for comedy events.
Since its launch WeGotTickets has consistently pushed for innovation, transparency and best practice across the ticketing industry, with many of the company’s ideas becoming standard industry practice.
The company’s 10% maximum ticket commission rate has helped to lower fees across the business, whilst its pioneering paperless ticketing system has been a major factor in reducing the live music industry’s carbon footprint. The company has also been involved in numerous initiatives to help develop the grassroots live music industry and in 2009 launched an online forum where the company’s clients can network and share resources and knowledge in private.
Over the years WeGotTickets has been proud to work on a number of special campaigns with charities such as Oxjam, Childline and Warchild, and regularly donates a percentage of their booking fees back to these groups. In 2009 the company launched a unique feature allowing ticket buyers to quickly and easily make a donation to a featured charity whilst purchasing tickets.
Started in Oxford in the early noughties, the company was set up as a result of the founders being unable to sell advance tickets for one of their concerts at a venue that lacked a box office. Originally selling through their music merchandise website www.OxfordMusic.net, the WeGotTickets online box office was fully launched in 2002, selling tickets for The Zodiac (now O2 Academy) in Oxford and other venues.
WeGotTickets - Your Online Box Office
