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A year after his death, Michael Jackson is still hailed as the favourite musical legend among 18-34 year olds in Britain, according to a new YouGov survey on musical legends.
Just over a quarter (27%) of British 18-34 year olds believe that Jackson is the musician that has left the greatest legacy over the past 100 years, be it through his personality or his music. Although Jackson may have a strong following with respondents under 35, only 14% of the British population overall consider him to have left the greatest legacy.
Jackson was beaten to the top spot by two other towering musical legends. Elvis Presley and John Lennon came first and second with 22% and 17% respectively. Presley was the clear favourite of older generations, taking 26% of the vote among the over 55s in contrast to just 14% of 18-34 year olds.
Legends on the leaderboard
The battle for legendary status rages on between the three giants on TellYouGov as well, with one user, or ‘tygger’, declaring that ‘there will never be anybody like [Elvis] again’, while a Lennon fan emphatically announced that ‘[Lennon] will always be the best singer and entertainer’.
The anniversary of Jackson’s death has provoked a flood of leaderboard activity, with comments, or ‘tygs’, such as ‘[the] legend lives on even a year after his passing, there will never be another’, while another remarked ‘long will his music live’. One simply wrote, ‘timeless’.
Other musical acts vying for legend status included Freddie Mercury, Frank Sinatra, Johnny Cash and Ella Fitzgerald.
Notes for editors
All figures, unless otherwise stated, are from YouGov Plc. The survey was carried out online. Total sample size was 2,481 GB adults. Fieldwork was undertaken between 24th – 25th June 2010.
YouGov daily Omnibus interviews 2,000 GB adults aged 18+.
TellYouGov is a service that allows the public to give their opinion on any topic, any time and have it counted by submitting a message via text message, email or Twitter.
Full survey results are available to download from the link below: http://www.today.yougov.co.uk/sites/today.yougov.co.uk/files/YG-Archives-Life-MusicLegends-250610.pdf
The TellYouGov leaderboard can be viewed here:
http://www.tellyougov.com/leaderboard
About YouGov
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of specialisms. These include consumer markets, financial services, public sector, technology and telecoms and media. YouGov’s full-service offering spans added-value consultancy, syndicated and product offers, omnibus and field and tab services.
YouGov is considered the pioneer of online market research. Through panel management expertise, flexibility and an innovative approach to recruitment, YouGov operates a quality panel of about 280,000 UK members representing all ages, socio-economic groups and other demographic types, with excellent response rates. YouGov also specialises in growing and maintaining dedicated panels of specialist consumer and professional audiences.
YouGov has been acclaimed as the UK’s most accurate opinion pollster and dominates Britain’s media polling. YouGov is one of the most quoted agencies in Britain and has a well-documented and published track record illustrating the success of its survey methods and quality of its client service work.
For further information visit Welcome to YouGov Global
Just over a quarter (27%) of British 18-34 year olds believe that Jackson is the musician that has left the greatest legacy over the past 100 years, be it through his personality or his music. Although Jackson may have a strong following with respondents under 35, only 14% of the British population overall consider him to have left the greatest legacy.
Jackson was beaten to the top spot by two other towering musical legends. Elvis Presley and John Lennon came first and second with 22% and 17% respectively. Presley was the clear favourite of older generations, taking 26% of the vote among the over 55s in contrast to just 14% of 18-34 year olds.
Legends on the leaderboard
The battle for legendary status rages on between the three giants on TellYouGov as well, with one user, or ‘tygger’, declaring that ‘there will never be anybody like [Elvis] again’, while a Lennon fan emphatically announced that ‘[Lennon] will always be the best singer and entertainer’.
The anniversary of Jackson’s death has provoked a flood of leaderboard activity, with comments, or ‘tygs’, such as ‘[the] legend lives on even a year after his passing, there will never be another’, while another remarked ‘long will his music live’. One simply wrote, ‘timeless’.
Other musical acts vying for legend status included Freddie Mercury, Frank Sinatra, Johnny Cash and Ella Fitzgerald.
Notes for editors
All figures, unless otherwise stated, are from YouGov Plc. The survey was carried out online. Total sample size was 2,481 GB adults. Fieldwork was undertaken between 24th – 25th June 2010.
YouGov daily Omnibus interviews 2,000 GB adults aged 18+.
TellYouGov is a service that allows the public to give their opinion on any topic, any time and have it counted by submitting a message via text message, email or Twitter.
Full survey results are available to download from the link below: http://www.today.yougov.co.uk/sites/today.yougov.co.uk/files/YG-Archives-Life-MusicLegends-250610.pdf
The TellYouGov leaderboard can be viewed here:
http://www.tellyougov.com/leaderboard
About YouGov
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of specialisms. These include consumer markets, financial services, public sector, technology and telecoms and media. YouGov’s full-service offering spans added-value consultancy, syndicated and product offers, omnibus and field and tab services.
YouGov is considered the pioneer of online market research. Through panel management expertise, flexibility and an innovative approach to recruitment, YouGov operates a quality panel of about 280,000 UK members representing all ages, socio-economic groups and other demographic types, with excellent response rates. YouGov also specialises in growing and maintaining dedicated panels of specialist consumer and professional audiences.
YouGov has been acclaimed as the UK’s most accurate opinion pollster and dominates Britain’s media polling. YouGov is one of the most quoted agencies in Britain and has a well-documented and published track record illustrating the success of its survey methods and quality of its client service work.
For further information visit Welcome to YouGov Global
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