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To promote their new album, Time Of My Life, 3 Doors Down has teamed up with The Uprising Creative to build a real-time, interactive approach to both communicating with the band, and to stream tracks off the new record. The idea was to do a timed release of the tracks based on fan interaction, and couple that with a real-time way for fans to ask the band questions during a live video feed.
The answer? A Ustream, Soundcloud, and Twitter mash-up created by The Uprising Creative that allows fans to interact with the band during the live chat while simultaneously working to unlock streams of the new record, all directly on http://3doorsdown.com
using UStream and Twitter, fans can ask the band questions in real time using the twitter hashtag #TimeOfMyLife. Additionally, use of the #TimeOfMyLife hashtag will automatically start unlocking Soundcloud-driven streams of the album, starting with the first track and ending with the last once the hashtag is used a specific (undisclosed) number of times. As the hashtag is used, the next locked track will display a percentage left until it is unlocked, and once it is unlocked it becomes playable using a custom-built player on http://3doorsdown.com
, and the next track begins it's unlock process.
Time Of My Life will be released on Tuesday July 19th
TIME OF MY LIFE
1. Time Of My Life
2. When You're Young
3. Round and Round
5. Race For The Sun
6. Back To Me
7. Every Time You Go
8. What's Left
9. On The Run
10. She Is Love
11. My Way
ABOUT 3 DOORS DOWN
Since forming in 1995, Mississippi rock quintet 3 Doors Down (vocalist Brad Arnold, lead guitarist Matt Roberts, bassist Todd Harrell, rhythm guitarist Chris Henderson, and drummer Greg Upchurch) has sold more than 16 million albums worldwide, garnered three Grammy nominations, two American Music Awards, and five BMI Pop Awards for songwriting, including BMI’s coveted "Songwriter of the Year" award. The band’s debut album, 2000’s The Better Life, which is now certified six times platinum, featured the smash hit “Kryptonite.” Their sophomore album, 2002’s Away from the Sun, saw similar success with its radio mainstays “When I’m Gone” and “Here Without You.” Their subsequent efforts 2005’s platinum certified Seventeen Days and 2008’s 3 Doors Down debuted at #1 on the Billboard Hot 200 Chart. In 2003, 3 Doors Down founded The Better Life Foundation with the goal of giving as many children as possible a better life; they have raised more than two million dollars for local children’s charities since their inception. For more information visit: www.3doorsdown.com and www.thebetterlifefoundation.org