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The Luyas Release New Video For "Fifty Fifty"

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The Luyas Release New Video For "Fifty Fifty"

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Last Edited by: Chris MUG5 Maguire August 31st, 2012.

The Luyas have always embraced the art of making a good video, working extensively with creative A Story Told Well on several occasions and they have teamed up again, this time for their new video "Fifty Fifty". The song is the first single off their forthcoming album Animator, which is out on October 16th on Dead Oceans.


Director Derrick Belcham explains the concept, which "explores the negotiation of the barrier between the intangible powers on either side of our selves that mold our malleable personae. The border between lovers which can be so violent in its shifting, the pressurized membrane between self and environment, the unseen war of logic and belief, each fights and gains or surrenders territory, shifting the border to occupy or abandon space and, in so doing, changes us."

With choregraphy directed by Montreal's Katie War, the video is dramatic as it is symbolic and is a perfect fit to the edgy and beautiful song.

The Luyas will be touring this fall, more details coming soon.

The Luyas went into the studio on a February morning with the plan of getting some drum sounds to start writing songs for a new album. As the mics were going up, the band received a phone call. There had been a sudden death. The incomprehensible event left the band in an existential daze. The mics put themselves up that morning.

The resulting LP, Animator, opens with “Montuno,” a 9-minute account of a hallucination about the repetition of days, the split seconds that define us, and the strangeness of the certainty of death.

There’s something almost supernatural to the feel of the record. “Animator is supposed to be some weird resuscitation. The animator’s job is to create the semblance of movement in things that cannot move themselves. The musician’s is to make us feel like something is happening with a sound,” explains singer and multi-instrumentalist Jessie Stein.

Recorded and produced at the Treatment Room by band member and experimental brass player Pietro Amato and mixed by Jace Lasek of the Besnard Lakes at his Breakglass Studios in the band’s hometown of Montreal, Animator is a cathartic sophisticated collection of songs. As melodically compelling as it is artistically rich, Animator is intuitive, seductive, moody and textural. It slowly unfolds its beauty and trusts the listener to stay with it.

Just as dance pioneer Loïe Fuller, whose image graces the album cover, beguiled the world with the Dance Serpentine, the songs on Animator have a hypnotic effect. Sarah Neufeld and Amato’s arrangements of string and horn float throughout, fragile and fleeting. Stein’s gentle vocals have an eerie insular feel. Mathieu Charbonneau and Mark Wheaton’s rhythm section put you in a trance. Fleets of strange noises dot the horizon. Like Portishead or the Silver Apples, the Luyas exist in the world to communicate something original yet fundamentally relatable without resorting to nostalgia.

The band’s riveting live show has been charming fans since the release of 2011’s Too Beautiful To Work, and they’ve toured the world with the likes of the Antlers, the Dodos and Blonde Redhead. The Luyas are ascending a trajectory of artistic vision and creativity, and asking if we, too, are curious.

Animator | Tracklisting /
  1. Montuno
  2. Fifty Fifty
  3. The Quiet Way
  4. Face
  5. Your Name's Mostly Water
  6. Earth Turner
  7. Talking Mountains
  8. Traces
  9. Crimes Machine
  10. Channeling

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