NewsFactor - Business executives must start to view customer-relationship management (CRM) technology as a way to drive corporate growth, not cut costs. That is the key adjustment business leaders must make in finding success with CRM products, according to Tom Johnson, a managing director with business-consulting firm BearingPoint. He sees CRM maturing into customer-experience management (CEM), the final shift from art to science.{br}{br}View the Entire Article{br}{br}Click Here to Launch in a new Window