The Lucky Brand Jeans bus will criss-cross the country from L.A. to New York (and back!). You'll be able to track its journey on DenimHighway.com where you see every spontaneous moment with streaming video, personal blogs, and interactive maps. The Denim Highway bus will be spreading our love of denim and our great fits at music festivals and sporting events, and visiting new Lucky Brand Jeans retail stores. In between we’re going to hit all the local diners, cool burger joints, and local watering holes we can find.


You MUST check out the official site for the whole experience here:
DENIM HIGHWAY

Catch the bus on the road here:

Lollapalooza, August 3-5, Chicago, IL
JVC Jazz Festival, August 19, Los Angeles, CA
Austin City Limits, September 12-14, Austin, TX
Monterey Jazz Festival, September 21-23, Monterey, CA
San Francisco Blues Festival, September 28-30, San Francisco, CA
Echo Project Music Festival, October 12-14, Atlanta, GA
Voodoo Music Festival, October 27-28, New Orleans, LA
Bang Music Festival, November 9-11, Miami, FL
Phoenix Grand Prix, November 29-December 2, Phoenix, AZ