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Do fans want simple, hooky ringtone music or something deeper and more complex? 50 Cent and Kanye West compare their new albums to the latest hot tracks from the Shop Boyz and more as they muse on what the future holds for hip-hop. “Hip-hop changes so fast as an art form, if you’re not paying attention you’re going to get left in the dust,” 50 Cent says. Watch the two MCs debate what comes first — selling what consumers want or creative integrity — in the third of Rolling Stone’s three videos from the 50 Cent and Kanye West cover shoot.
Kanye West and 50 Cent, Part One: The Main Event
Kanye West and 50 Cent, Part Two: Behind the Feud


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