Ford develops new Synch device
TheRadio.Com has successfully tested the viability of Ford's new Sync device, a fully integrated voice-activated system developed in partnership with Microsoft that now is a dealer-installed option in 12 Ford-Lincoln-Mercury 2008 model year vehicles. The test involved both a cell phone and a laptop linked via Bluetooth to the in-dash Sync unit in a 2008 Ford Explorer. The test involved two different receiver devices in order to determine which software and hardware performed better with the Sync system.
“Just as with last month’s test in the San Francisco Bay Area, this experiment clearly demonstrates the viability of Internet radio,” observed TheRadio.Com president and CEO Reed Bunzel. “New media critics have long argued that webcasting will never be a competitive with terrestrial radio broadcasting until it is fully functional in the dashboards of vehicles, but it’s quite evident through this test that streaming to cars and other mobile devices is very real, and coming very soon.”
TheRadio.Com plans to conduct additional streaming tests in several medium and large markets within the United States in the coming months. -FMQB
“Just as with last month’s test in the San Francisco Bay Area, this experiment clearly demonstrates the viability of Internet radio,” observed TheRadio.Com president and CEO Reed Bunzel. “New media critics have long argued that webcasting will never be a competitive with terrestrial radio broadcasting until it is fully functional in the dashboards of vehicles, but it’s quite evident through this test that streaming to cars and other mobile devices is very real, and coming very soon.”
TheRadio.Com plans to conduct additional streaming tests in several medium and large markets within the United States in the coming months. -FMQB
