Glaswegian rockers Think:Fire have unleashed the hilarious video for '40 Love', the lead track from their recently released 'Swings and Roundabouts' EP, on to the world wide web.
The clip sees the quintet flexing their comedic muscles, literally, as frontman Bruce Mackenzie explains.
"As this is the first time we've shot a video, we thought lets do something completely different. There's way too many bands out there that are too busy trying to look cool, wether it's pressure from their label or just because that's the written rule. Everybody told us our first video had to be a shining example of what we do live, but we'd rather do something different than be another robot (no pun intended)."
The singer concludes, tongue firmly in cheek, "hopefully people will like it, and get it, it's just a bit of fun really and a chance for me to show off my basketball skills. I nearly chose basketball over singing, don't you know?"
You can watch the '40 Love' video, clicking this link -
The clip sees the quintet flexing their comedic muscles, literally, as frontman Bruce Mackenzie explains.
"As this is the first time we've shot a video, we thought lets do something completely different. There's way too many bands out there that are too busy trying to look cool, wether it's pressure from their label or just because that's the written rule. Everybody told us our first video had to be a shining example of what we do live, but we'd rather do something different than be another robot (no pun intended)."
The singer concludes, tongue firmly in cheek, "hopefully people will like it, and get it, it's just a bit of fun really and a chance for me to show off my basketball skills. I nearly chose basketball over singing, don't you know?"
You can watch the '40 Love' video, clicking this link -
