Altsounds - CURRENT TV'S EXCLUSIVE SIGUR RÓS CONCERT FILM PREMIERING AUGUST 6

CURRENT TV’S EXCLUSIVE SIGUR RÓS CONCERT FILM

PREMIERING AUGUST 6

“Sigur Rós @ MoMA” Gives Music Fans Access To

Icelandic Rock Act’s Recent Sold-Out Performance in New York

LONDON – 5 August, 2008 – Current TV and Current.com have teamed with multi-platinum rock band Sigur Rós to air a special concert film titled “Sigur Rós @ MoMA,” premiering August 6, 2008 at 8AM on www.current.com This hour-long broadcast exclusive was filmed live during a recent sold-out show at New York’s Museum of Modern Art and combines live footage and special behind-the-scenes moments to document an intimate Sigur Rós performance that includes special commentary with the critically acclaimed band.

"It was amazing to be an Icelandic band playing at the Museum Of Modern Art, alongside an exhibition by an Icelandic artist [Olafur Eliasson] on Icelandic Independence Day,” said Sigur Ros bassist Georg Holm. “We were told to play quietly to suit the subtlety of this fabled and beautiful venue, so, of course, we turned everything up extra loud and rocked that s--- instead."

The hour-long concert film delivers live versions of captivating new songs, along with anthemic classics as Sigur Rós performs tracks from its latest album, Með suð í eyrum við spilum endalaust (with a buzz in our ears we play endlessly), out now on XL Recordings. The special will also feature interviews from the internationally acclaimed Icelandic band regarding their special performance.

“Sigur Rós is known for fantastic live performances, but their MoMA show exceeded every expectation,” said Current’s President of Programming David Neuman. “This film is more than a recording of the concert – it actually gives a sense of what it was like to be at the show.”

For more information and exclusive outtakes from the special, check out http://www.current.com/sigurros

As a premium destination for music news and information, Current redefines music journalism by providing original and innovative programming featuring world-class talent and the freshest new sounds. With an array of music features on Current, viewers can get the latest music news on “The Daily Fix,” in-depth music reports and artist profiles on “The Fix Extended Play.” Current also regularly brings viewers exclusive broadcast performances with a variety of bands such as My Morning Jacket and Death Cab for Cutie, Radiohead and Portishead, in-depth artist interviews, audience-generated concert films, music festival coverage and more.

About Current
Launched August 1, 2005, Current, the world’s social media network, recently honored with an Emmy® Award for its interactive television service, is the first fully integrated 24/7 online and television network that helps users determine the news and information that is relevant to them. Current connects young adults with what’s going on in their world through its unique blend of citizen journalism and viewer participation, offering programming and content that’s authentic, often surprising and consistently compelling. Current pioneered the television industry’s leading model of interactive viewer created content (VC2) that comprises roughly one-third of Current’s on-air broadcast. The network has also advanced advertising models via Viewer Created Ad Messages (VCAMS).
Current is now viewed in the U.S., U.K. and Italy in more than 58 million households through distribution partners Comcast (Channel 107 nationwide), Time Warner (nationwide), DirecTV (channel 366 nationwide), Dish Network (channel 196 nationwide), Sky (channel 193), Virgin Media Cable (channel 155) and Sky Italia (channel 130). For more information, please visit the Web site: www.current.com.

About Sigur Rós
Sigur Rós consists of Jón þor Birgisson (vocals, guitars), Kjartan Sveinsson (keyboards), Orri Páll Dýrason (drums) and Georg Holm (bass). The band were formed 1994, hail from Iceland, and have released five albums so far, plus a live/acoustic album. These records have won the band worldwide acclaim, in addition to global tours that have resulted in legendary performances at the Hammersmith Apollo in London, Radio City Music Hall in New York City and the Hollywood Bowl in Los Angeles. Sigur Ros’ fifth and newest release, Med Sud i Eyrum Vid Spilum Endalaust (with a buzz in our ear we play endlessly), takes the Icelandic quartet’s traditional sound in a new direction, adopting a looser approach in creating the brilliance contained therein, and exploring new instrumentation, dynamics and textures for their finely-crafted songs. The result is an album as affecting as it is beautiful, and full of the most joyous music the band has ever recorded.

For more information, please visit the website: www.uk.current.com