This is the type of record that makes me wish that my Ford Fiesta was a Low-rider and that I was a P.L.A.Y.A instead of a red haired guy in skinny jeans! 'In The Ayer' embraces all of the stereotypes that people have about hip hop. True fans of this genre should probably stay well away from this track, as it is likely to offend the music that you love, but for the rest of us, we can always crank it up on our car stereos and do 50 Cent influenced hand motions and say 'Ahhhhh yayah'.

I don't mean to sound too negative, because this is actually a really catchy, bass heavy track. It's just that I can only take what can only be described as a modern day Mr T only so seriously - the man has the heftiest bling and meanest sideburns in the music business today. That's right, I put it out there. Will.I.Am's contribution to the track is somewhat needless, yet is hilariously pronounced (which is wittily reflected in the title) so more than redeems it's presence. This track is surely one for the Oceana going WKD drinking crowd on a Friday night, but so what? It's fun and catchy and is likely to be my guilty pleasure for a little while.