To set the scene then, ‘Ain’t Going To Nike Town’ is the kind of track that soundtracks a 50 year old former-hippy off his face on scrumpy dancing the night away at Glastonbury at 1am. Son Of Dave have managed to preserve an old-fashioned ‘cool’ that music used to have in the past when the world was a better place, men were men, women were women etc...

However, is this to be looked at as a positive trait in a modern day release? Combined with the reserved, laid back style and lazy rhythm the answer is yes, as Ain’t going to Nike Town is a much needed step back from pretentious bands that are constantly altering the genre to please NME’s front cover, such as the current trend of people in indie bands claiming to be folk because they bought an acoustic guitar. Modernising the track is crystal clear vocal production that also lends itself to the track in that it maintains the rawness and genuine passion that many records unfortunately lose.

For a track about a certain stubborn quality in refusing to support globalisation and materialistic values, Son Of Dave have perhaps ironically produced a fantastically catchy, upbeat and pleasant three minutes of music. NB, ‘pleasant’ isn’t regarded as a cool word to use in modern day music reviews, so the fact that I ‘went there’ shows that I genuinely feel this way. I wouldn’t joke about usage of the word that shall not be spoken. In all, regardless of your views on a store that is named to sound like a small settlement of people clad head-to-toe in tracksuits, Ain’t Going to Nike Town possesses a confident, self assured bluesy-swagger that will win over fans with a love of music that values greatness over coolness.