I had heard so many good things about this album before I had got round to listening to it myself for review, however my main hesitation was that it was music you had to get into. In some respects it was, and in others it was completely the other way round, it got into me. It literally floated around my head refusing to budge in place of where usually the most annoying, cheesy, irritating advert song would happily live. What a refreshing change. I was craving to listen to it within a day.

Each song blends perfectly into the next in a gorgeous journey of garage rock, lo fi punk and soft crescendo building melancholy rich ambiance. To simply class this band as 'goth' is pretty ignorant in my opinion, there is just so much intense musicianship hidden underneath the muted production and are a million other great musical descriptions than the one dimensional 'goth' they are usually tarnished with.

Stand out track and perfectly placed as second to last track on the album, is album title track 'Primary Colours'. It instantly picks up the mood and is deliciously peppy in an almost 80's high school prom way, albeit tinged with regret – dare I say it but it actually reminded me a great deal of The Psychedellic Furs 'Pretty in Pink'.

However, my overall favourite from the entire album is “Who Can See”, the song is so infectious it wouldn't leave my head and I even ironically thought it was a bit "cringe" with the talking bit on initial listen, but now I utterly adore it; it's like Frankie Valli on depressants. Honestly.

An amazing album and the more I listen to it the more little things jump out and hit me and leave me in astonishment of its sheer perfectness, but for now I will say it is simply a modern day masterpiece.