The received wisdom is that certain labels can do no wrong. Factory, Creation, Warp, Sub-Pop: these were / are surely more cultural bastions than commercial enterprises, forging ahead on the good ship of impeccable taste, never failing to spot genius in the making and doing it all for us so we don't have to.

With a roster containing amongst others The Cribs, Bloc Party and Conor Oberst, you could argue that a similar logic applies to Witchita. You'd be wrong of course, because based on OCD Go Go Girls, the Lovvers are about to prove that even imprint supremo Dick Green and his A&R team are fallible after all.

How does it sound? Like it was recorded inside a shed - excluding the pointlessly mystifying use of a rolling timpani on the intro - with child like riffs copied from "Let's Play Indie Punk #101" and distorted vocals that resemble two crackheads screaming the contents of a Chinese menu at each other across Times Square.

Tellingly, they've toured with other lo-fi micro-micro scene acts like Times New Viking, and Witchita would like us to believe that they're the very spirit of '76's talent-optional DIY aesthetic. But for every New Order, there was a Shark Vegas. For every Aphex Twin, there's been a Maximo Park. So please Dick, pull the other one.

The lo-est of fi. Not for music lov(v)ers.