Datarock - Red [Album]

Nettwork

August 27, 2009, 03:28 PM

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Step into the vast valley of space and time. Stand back and admire the view, take a moment to grab your bearings, now focus. Enter the not to distant future and we find a thirteen track journey to the planet 'Red'. These Aliens go by the name of Datarock and they come in peace, along with some crazy tracksuits and shiny sunglasses (presumably because their eyes have been pulverized by traveling in space). Even their official biography starts off with "Many moons ago..."; so plenty of spacial influences orbiting their planet.

The journey starts with a thought provoking intro, narrated by radio wave frequency voices. Exploring the possibilities of the "World Wide Web" and how this communication medium has become such a big part in our lives. What would you be doing if you weren't reading this right now because the internet hasn't been invented? Or endless hours spent looking through pointless Facebook updates like "My cat did a shit today". It's a very interesting concept and it's not very often that a song can make you think about things to such a degree of intensity. Before you get too lost in the thought of the internet being a sweaty four eyed nerds wet dream, please do read on.

In complete contrast to the dark and mysterious intro, Datarock then jump over to an 80's tribute to Talking Heads with 'Give It Up'. Using a fast rythm, random samples and some programmed tom fills they successfully grab your attention. Speaking of Talking Head's, track three 'True Stories' is compiled with lyrics from Talking Head's song titles. Something quite unique to a record, and original. Some could say that is a little lazy, but you can't help admire the idea.

Datarock have successfully used the ingredients from an 80's television show and added some VAT into the future. The combination of samples and instruments do wonders for the imagination, but this is no outstanding album. An easy listen for sure but if you pay enough attention you can see the gaps and the missing hooks. The 80's crop up throughout the whole album. 'Molly' completes the 80's package by lyrics dedicated to the American Actress / singer who became popular in the 1980's; Molly Ringwald. It sounds like Datarock have a soft spot for the Actress, which is pretty creepy.

Having completed the journey to "Red" about 50 times (yes i have listened to it for about a month non-stop) it's clear to see/hear that 80's electronica Dance pop in the future technically doesn't get old, because it already is.

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