Addictive - Domino Effect [Single]

2NV Records

September 17, 2009, 02:43 PM

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Electro Pop is shaking up the music world at the moment, well the Pop world anyway, with Lady Gaga having the most downloaded song ever, and new pretenders to the throne like La Roux, Little Boots and Pixie Lott hot on her heels.

Addictive are a twosome from East London that have known each other since they first learned to go to the toilet by themselves. Pretty, young things that have an eye for a Club/Pop beat and ably supported by wannabe “Timbaland” producers. They can both sing, dance, gyrate, pop, lock and shuffle. Pop perfection for both the radio and music television, oh and they do use a bit of the old vocoder/autotune technique as well (how very in sync).

'Domino Effect' is a straight up R&B / Pop / Club song containing some tightly produced beats coupled with some nice vocal production and a lovely reverberated clap sound. 'Domino Effect' bounces along nicely without ever trying to be something it’s not. It is straight up Pop music made by two fans of the genre and engineered by Pop producers. 'Domino Effect' is not bad, for what it is. I am not a fan, and probably never will be, but the two girls have been packaged nicely and have teamed up with a solid record label and some good producers, so overall, 'Domino Effect' is a nicely polished single.

The 'Domino Effect' single features the original radio edit, and four separate remixes from four different producers. The 'Redtop Remix' takes the track down the Electro House road with some bigger, pumpier bass and a vocal breakdown. The 'Crazy Cousins Remix' has a tribal house feel and adds a big trancey riff to the overall cheesy sound anyway, so as you would imagine, it’s a chedder frenzy. The 'Shy Pony Dubstep Remix' adds a little credibility to the Domino Effect single and is probably the stand out track. It is almost a sort of “trancestep”, with a big roomy build up half way through and is the best of a bad bunch really. The 'Burgaboy Bassline Remix' strips back the elements of the original and adds some subtle strings and a wobbly bassline, as the title would suggest.

Domino Effect will probably feature on a good few compilations, the “Best of Clubland” and “Party Popping R&B” type stuff, and the fact that the record label has tried to cover all bases with the remixes shows that Domino Effect will get the play it deserves, or doesn’t, depending on your taste.

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