Atlantic
One of the many beauties of the hip-hop genre is the abundance of artist collaborations. Rarely do we ever hear a Top 40 hip-hop hit featuring only one artist and for good reason; the genre lends itself perfectly to collaborations with its diverse sounds and versatile components.
'Jump,' the third single from Flo Rida’s sophomore effort "R.O.O.T.S.", treats our ears to verses of the swift playful rhymes of Flo Rida and a chorus of the always smooth sound of Nelly Furtado. These two artists compliment each other well enough to make the track enjoyable to listen to but not quite memorable.
Somehow, 'Jump' lacks the same feeling of previous collaborations these artists have done, albeit not together (i.e., Timbaland and Nelly Furtado’s “Promiscuous” or Flo Rida’s “Low” featuring T-Pain). It’s difficult to pin point where 'Jump' goes wrong. Nelly Furtado’s chorus generally feels flat and monotone, almost as if it were sung without feeling. It almost seems out of place next to Flo Rida’s fun and lively verses, which turn out to be 'Jump’s saving grace. Lines like “Sky high, still clubbin like I’m part of the mile high. Ears poppin, Bubbalicious help me get right” and “When I run up in the club, jump in, then I gotta be there. Check it out, shawty like Nike Air.”
Overall I feel like 'Jump' was a worthy effort. It’ll make it on to my hip-hop mix CD it just doesn’t have quite enough magic to make to the top of the list.
'Jump,' the third single from Flo Rida’s sophomore effort "R.O.O.T.S.", treats our ears to verses of the swift playful rhymes of Flo Rida and a chorus of the always smooth sound of Nelly Furtado. These two artists compliment each other well enough to make the track enjoyable to listen to but not quite memorable.
Somehow, 'Jump' lacks the same feeling of previous collaborations these artists have done, albeit not together (i.e., Timbaland and Nelly Furtado’s “Promiscuous” or Flo Rida’s “Low” featuring T-Pain). It’s difficult to pin point where 'Jump' goes wrong. Nelly Furtado’s chorus generally feels flat and monotone, almost as if it were sung without feeling. It almost seems out of place next to Flo Rida’s fun and lively verses, which turn out to be 'Jump’s saving grace. Lines like “Sky high, still clubbin like I’m part of the mile high. Ears poppin, Bubbalicious help me get right” and “When I run up in the club, jump in, then I gotta be there. Check it out, shawty like Nike Air.”
Overall I feel like 'Jump' was a worthy effort. It’ll make it on to my hip-hop mix CD it just doesn’t have quite enough magic to make to the top of the list.
Altsounds TV Video

